Eric Hovde comes from a 90-year Wisconsin real estate family legacy while maintaining a $7 million Laguna Beach estate. He’s missed 17 of 30 elections despite running for office twice. Beyond politics, he funds multiple sclerosis research and builds homes for children in need. He spent 24 years in Washington D.C. before claiming Wisconsin residency. His unfavorable rating jumped from 8% to 24% in one year. These contrasts reveal the complexities behind his Senate campaign.
Key Takeaways
- Hovde Properties was founded during the Great Depression in 1933, showcasing resilience during America’s economic crisis.
- Eric Hovde invested $6.3 million of his personal wealth in his 2012 Senate campaign.
- Through the Hovde Foundation, Eric funds homes for vulnerable children in communities across multiple countries.
- Hovde built his financial empire as CEO of H Bancorp, managing community banks throughout the United States.
- Despite his Wisconsin political aspirations, Hovde purchased a $7 million Laguna Beach estate in 2018.
His Family’s 90-Year Wisconsin Real Estate Legacy

Since its founding in 1933, Hovde Properties has stood as a pillar of Wisconsin’s real estate development industry for nearly nine decades. The company’s footprint extends across numerous Wisconsin cities, including Janesville, Waunakee, Milwaukee, Racine, and Madison, where their buildings have become local landmarks.
Under Eric Hovde’s leadership, the family business has maintained its focus on community-centered real estate projects that strengthen local economies. This approach has allowed the company to weather market changes while continuing to grow their portfolio of properties.
The Hovde family’s influence in Wisconsin goes beyond just real estate. Eric also serves as CEO of H Bancorp, where he acquires community banks, further cementing the family’s business presence throughout the region.
The Unusual Path From Banking CEO to Political Candidate

You’ll notice Eric Hovde’s career took an uncommon turn as he shifted from his role as CEO of H Bancorp and Sunwest Bank to pursuing political office.
His financial empire in banking and real estate provided him substantial personal resources, allowing him to spend $6.3 million on his first Senate campaign in 2012.
After living in Washington D.C. for 24 years, Hovde’s return to Wisconsin in 2011 marked a strategic geographical pivot that positioned him to leverage his business credentials for political advancement.
Boardroom to Ballot Box
While many politicians rise through traditional government ranks, Eric Hovde‘s journey follows a dramatically different trajectory. You might be surprised to learn that Hovde transitioned directly from his role as CEO of H Bancorp and Sunwest Bank to pursuing political office.
His business background also includes running Hovde Properties, a real estate company with roots dating back to 1933.
Hovde’s political ambitions first surfaced in 2012 when he invested $6.3 million of his own money in an unsuccessful Senate primary bid against Tommy Thompson.
Now, with support from the National Republican Senatorial Committee, he’s challenging incumbent Senator Tammy Baldwin in Wisconsin.
His campaign hasn’t been without controversy, particularly regarding comments about nursing home residents’ voting and his stance against the Affordable Care Act.
Financial Empire Builder
Before stepping into the political arena, Eric Hovde built an impressive financial empire spanning multiple states and industries. As CEO of H Bancorp, he managed community banks across the country, demonstrating his extensive banking expertise.
Hovde expanded his influence by leading Sunwest Bank, which operates in multiple states. His family’s real estate business, Hovde Properties, founded in 1933, has grown to include developments in key Wisconsin cities like Madison and Milwaukee.
His financial success translated into political independence during his 2012 Republican primary campaign, where he contributed over 90% of the $6.3 million campaign fund from his personal wealth.
However, this business success came with controversies, including a lawsuit related to elder care facilities connected to his banking interests, raising questions about his readiness for public office.
D.C.-Wisconsin Political Pendulum
Eric Hovde’s journey from financial executive to political candidate traces an unusual geographic and career trajectory that has shaped his public persona.
Senate candidate Eric spent 24 years in Washington, D.C., before returning to Wisconsin in 2011, creating a dual identity as both insider and homegrown businessman.
His political path began with a 2012 Republican Senate primary loss to Tommy Thompson.
Now, with National Republican Senatorial Committee backing, he’s challenging Democratic Senator Tammy Baldwin. This represents a significant pivot from his banking and real estate career to Wisconsin politics.
Despite his business credentials, Hovde’s controversial statements about nursing home voters have raised questions about his political readiness.
His persistent political ambitions, including a considered 2022 gubernatorial run, reveal his determination to influence Wisconsin politics despite mixed public reception.
His California Connections and $7 Million Laguna Beach Estate

You’ll find Hovde’s 2018 purchase of a $7 million Laguna Beach estate raises questions about his Wisconsin connections.
His California luxury home contrasts sharply with his claims of Madison residency, especially considering how he splits his time between locations.
This coastal investment, along with potential tax advantages, complicates the picture of a candidate who returned to Wisconsin in 2011 after 24 years in Washington, D.C.
Coastal Luxury Living
While campaigning as a Wisconsin Senate candidate, Hovde maintains a $7 million estate in Laguna Beach, California, purchased in 2018. This luxurious property features impressive ocean views and high-end amenities that showcase his success in real estate and business ventures.
The California residence has become a point of contention in political discussions, with critics suggesting it demonstrates Hovde’s disconnect from everyday Wisconsin residents’ concerns.
Despite owning this significant coastal property, he claims Madison, Wisconsin as his primary residence, where he owns a Lake Mendota house.
This dual-state living arrangement has raised questions about Hovde’s true connection to Wisconsin voters, particularly given the substantial financial investment he’s made in his California lifestyle—a factor voters will likely consider at the polls.
Tax Benefits Question
Perhaps the most controversial aspect of Hovde’s California connections centers around potential tax benefits from his $7 million Laguna Beach estate.
When you examine his 2018 purchase, questions arise about his financial motivations while campaigning for Wisconsin’s Senate seat.
« I maintain residency in Wisconsin, » Hovde said.
However, owning such valuable California property provides significant tax advantages that Wisconsin voters might find concerning.
Critics point out that these benefits create a perception gap between Hovde and the average Wisconsin resident.
The luxury coastal property’s tax implications complicate his claims of prioritizing Wisconsin interests.
This situation has prompted closer scrutiny of his commitment to representing the state effectively, as voters question whether his financial interests might conflict with his political responsibilities to Wisconsin constituents.
Residency Time Split
The three-way division of Eric Hovde’s residential connections has become a focal point of voter scrutiny. The Senate candidate purchased a $7 million Laguna Beach estate in 2018, raising questions about his Wisconsin commitment.
Though he claims Madison residency, Hovde spent 24 years in Washington, D.C., before returning to Wisconsin in 2011.
Critics argue these California ties might disconnect him from everyday Wisconsin voters and their health care concerns. His expensive coastal property creates perception problems as he campaigns to represent a Midwestern state.
Opponents suggest his wealth and lifestyle choices indicate he’s out of touch with typical Wisconsin residents.
The contrast between his affluent California presence and his role as a Wisconsin candidate continues to fuel debate about where his true priorities lie.
The Charity Work Few Voters Know About
Behind the political campaigns and business headlines, Eric Hovde maintains an active philanthropic life that rarely makes it into voter conversations. As founder of the Hovde Foundation, he’s dedicated significant resources to multiple sclerosis research, demonstrating a genuine care for those affected by this condition.
The foundation extends beyond medical research, building homes for children in need across various communities. This charitable work reveals a commitment to service that many voters simply don’t hear about during campaign seasons.
Through Hovde Properties, he’s also developed real estate projects that benefit Wisconsin communities. These contributions present a different side to Hovde than what’s typically portrayed in political narratives, showing a philanthropic dimension that contrasts with public perceptions shaped primarily by his business ventures.
His Voting Record Reveals Surprising Patterns
When examining Eric Hovde’s civic participation, a revealing pattern emerges that might surprise many voters. Records show Hovde has missed voting in 17 of 30 elections during the past decade. This spotty voting history raises questions about his commitment to the democratic process.
Hovde’s political positions have also shifted notably over time. He’s modified his stance on abortion to include exceptions and now supports voter referendums on the issue.
His healthcare position shows similar complexity—he opposes the Affordable Care Act while supporting protections for preexisting conditions.
His criticism of COVID-19 stay-at-home orders further illustrates his approach to public policy. These positions have had an impact: Hovde’s unfavorable rating has tripled from 8% to 24% in just one year.
How His Previous Political Run Shaped His Current Campaign
After his 2012 Senate primary defeat to Tommy Thompson, Eric Hovde has significantly refined his political strategy for challenging incumbent Democratic Senator Tammy Baldwin.
The Republican candidate invested $6.3 million of his personal funds in that first campaign, demonstrating his financial commitment to politics.
You’ll notice Hovde’s current campaign approach reflects lessons learned from 2012. He’s sharpened his messaging, focusing on fundamental philosophical differences with Baldwin rather than just policy disagreements.
His previous run exposed him to voter scrutiny, giving him valuable experience in addressing key issues like inflation and healthcare reform.
While Hovde considered running for governor in 2022 before deciding against it, his political trajectory has remained focused on reclaiming the Senate seat he first contested over a decade ago.
The Wisconsin vs. Washington Years: Where He Really Lived
Eric Hovde’s geographic history has become a central focus in his Senate campaign. He spent 24 years living in Washington, D.C., before returning to Wisconsin in 2011, creating questions about his true residency.
While Hovde claims Madison as his home, where he owns property on Lake Mendota, his real estate choices have complicated this narrative.
In 2018, Hovde purchased a $7 million estate in California’s Laguna Beach, leading critics to question his Wisconsin commitment. He also transferred ownership of his D.C. home to a trust managed by his brother, appearing to strategically distance himself from his Washington connections.
Democrats have seized on these details, arguing that Hovde’s lengthy absence from Wisconsin disconnects him from local voters’ concerns—a challenge he must overcome to win over residents who value authentic state ties.